With more channels now available to network, you need to see measurable results from your campaigns - to ensure you’re getting a positive return on your healthcare marketing investment (ROI).
You can track your return per channel, investing more into the channels that are working and spending less on those that aren’t. The good news is, there are a range of simple measurement techniques available that can give you a clear understanding of your ROI in no time.
With HealthEngine Patient Connect you only pay for New Connections that attend your practice. This means a guaranteed return on your investment. We understand that each practice is unique, so we have a simple ROI calculator that you can use to show the return for your practice.
Patients will often call through to your practice to get a quote for any out of pocket expenses or to confirm if your practice will work with their chosen health fund. It is important to track the bookings numbers that you receive from these calls, as it would not show as a booking within your practice admin.
You are able to track your 'Clicks to reveal phone' via your Practice Admin. Remember to include the results in your ROI Calculator.