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Google's 'Book Online' Feature: FAQ Follow

This article will cover off the frequently asked questions surrounding Google's new integration with Healthengine & their 'Book Online' feature.

Contents:

What is the new Reserve with Google integration with Healthengine?

The new Reserve with Google integration lets patients book directly with your practice through the new ‘Book Online’ button on your Google Business Profile. When patients search for your practice, GPs, or other ‘near me’ geographic terms on Google Search or Maps, they can book an appointment seamlessly with your practice through Healthengine. Clicking ‘Book Online’ opens a dedicated window displaying your practice’s availability, allowing patients to book instantly.

 

What is a Google Business Profile?

A Google Business Profile is a free tool that allows businesses to manage their online presence across Google Search and Maps. It provides essential information to potential customers, including:

  • Business name and location: Address, phone number, and website link
  • Operating hours: Opening and closing times
  • Reviews and ratings: Customer feedback, which helps build trust
  • Photos and updates: Visual content, promotions, and business updates
  • Booking and appointment links: Features like the ‘Book Online’ button for seamless appointment scheduling

 

Do I need to do anything to enable this feature?

No. The Reserve with Google integration will be rolled out automatically by us in collaboration with Google, so you can start seeing the benefits without any extra effort on your part.

 

Is there any extra cost for GP practices to use this feature?

This exciting new feature is offered to GP practice customers with no additional subscription fees payable. However, applicable usage fees will still apply for bookings made via Healthengine through this integration. We’re committed to helping your practice grow, and this tool is just one of the ways we’re adding value.

 

How does this integration benefit my practice?

This integration makes booking your practice easier than ever for patients. By giving patients a quick and easy way to schedule appointments directly from Google, we’ll help you reach more patients and grow your business.

 

Is patient data secure with this integration?

Absolutely. All bookings are handled securely through the Healthengine platform, with robust encryption and privacy protections in place. We will never share patient data with Google through this integration.

 

What if I don’t want to use this feature?

You can easily opt out by reaching out to our friendly Healthengine Support Team on support@healthengine.com.au, and we’ll opt you out within five working days.

 

How does the ‘Book Online’ button work?

When patients search for your practice or a nearby GP, they’ll see a ‘Book Online’ button on your Google Business Profile. A single click will take them directly to your booking form on Healthengine, where they can schedule an appointment with you at their convenience.

 

When will this feature be available for my practice?

The integration will begin rolling out from February 2025 for all of Healthengine’s GP practice customers. Once it’s live, it will automatically appear on your Google Business Profile.

 

How can this feature increase bookings for my practice?

By making the booking process quick and easy, patients may be more likely to follow through and schedule an appointment. The streamlined experience may help to reduce drop-offs and improve booking conversion rates, helping you attract more patients.

 

Do I need to update my Google Business Profile?

No. Healthengine will handle all the setup and integration with your Google Business Profile, but it's worth double checking all your contact details are up to date on both Healthengine and Google to ensure you're matched correctly.

 

Can I manage this within my own Google Business Profile?

No. Google has collaborated with Healthengine as a leading healthcare booking provider to help set this up for practices and is not offering it as a service to individual clinics. 

 

I can’t see the Book Online button on my profile.

If you can’t see the ‘Book Online’ button on your Google Business Profile, there are a few things to double check. Ensure you are publishing appointments on your Healthengine profile. Also ensure that your address, phone number and business name are the same on your Healthengine profile as they are on your Google Business Profile. After 24 hours, if it’s still not working, please get in touch.

 

What if I have more questions or need assistance?

If you have any questions or need help with the new integration, feel free to reach out to your Customer Success Manager or our friendly Customer Support Team via chat, email or phone line.

 

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